Affected by the outbreak of the new coronavirus, more and more Chinese enterprises have switched to the Internet, and some new business forms and models have grown in defiance of the trend. This has not only met the needs of people's livelihood, but also opened up new space for high-quality economic development. Among them, appeared real estate, cars and other Chinese concept of "big" goods "figure".
On February 16, on February 19, Evergrande group through the network video respectively 2 times "full implementation of online sales" press conference, Evergrande real estate group vice President xue-fei liu introduced the property of online sales related, said the situation of the online sales is through Evergrande via "constant room" platform, buyers in "constant room tong" platform online pay 5000 yuan deposit, sign the online subscription book, due to the specific property, specific room number, is on May 10th to enjoy the lowest price to buy, no reason to return a house, referral bonuses and other privileges.
"We officially launched online sales on February 13. As of Sunday, 68,019 houses had been purchased online, with more than 600 real estate projects across the country subscribed for, including 870 units for the highest one. It is expected that online subscription will reach 150,000 groups by February 29." Liu xuefei said.
"March is traditionally a golden month for car sales. Combined with the epidemic prevention situation this year, we made the 4S store and core models into VR scenes. The appearance and shape and interior decoration configuration of the car can be displayed through the navigation map provided by VR, which is even more clear than the scene view of the car. At the same time, we also use mobile App new media to conduct online video broadcast of the main models. Interested consumers can click on the live page to 'see the car' online." Li Ming said.
In the eyes of the industry, the reduction in physical store traffic caused by the outbreak may become an opportunity to upgrade China's consumption pattern. The marketing model innovation of online sales has strongly promoted the innovation marketing reform of the whole industry. At the same time, the development of similar "hengfangtong" platform is also a historic step forward in exploring the online trading mode of real estate, automobiles and other commodities.
"Buy online" and "car" and "house" indicates that the consumption activities and 'Internet +, VR, under the trend of large data such as depth fusion, on the basis of the digital information technology, interactive transmission characteristics, innovative forms of new media, has been advanced in building 5 g era for Chinese consumer consumption scenarios, and will promote the transformation of entity economy to the digital economy, further enhance the resilience of China's economic development." Shandong agricultural university school of economics and management associate professor cui bingqun said.
"Internet plus" has brought greater flexibility to the Chinese economy, but to achieve a healthy and efficient upgrade of the consumption model, relevant advertising needs to be further standardized, after-sales service needs to be improved, and the responsibility of each network platform needs to be clarified. For example, those involved in live streaming shall bear corresponding responsibilities of the e-commerce platform.
"Only by fully understanding the new consumer demand and consumption pattern in the outbreak prevention and control, keeping up with The Times and taking full advantage of these changes, can we have a smooth and efficient dialogue with Chinese consumers." Cui bingqun said.